What is, What if, What "Wow", What works

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 What is: (Honoka) 

GrabFood (Grab) is a popular food delivery service in Southeast Asia, including the Philippines, offering a variety of food options, security, and 24/7 availability. It allows customers to mix and match items, accepts multiple payment methods, and connects customers with diverse restaurants and cuisines. 

 

There are some significant challenges 

Rider Challenges: Food delivery riders face various difficulties, including time constraints, fatigue-related impairments, and pressure to meet delivery deadlines, which can impact service quality and customer satisfaction. 

 Increased Competition: The online food delivery market is becoming more competitive, with new entrants like Air Asia Food posing a challenge to Grab Food's market share 

 

What if (Suggested Improvements): (Eleanor) 

There are multiple ways to improve GrabFood to make it not only more efficient, but more user friendly (UI UX Case Study-GrabFood). One of them could be:  

Enhanced Filtering System: Using a more niche filtering system, with filters such as dietary restrictions, cuisine types, and delivery time slots, in order to help users find their desired food quicker.  

Integration with Fitness Apps: Integrating GrabFood with fitness apps such as MyFitnessPal (myfitnesspal), (an app that tracks the calorie number of foods) can help users when it comes to making healthier food choices.  

Dynamic Pricing: Implementing dynamic pricing based on demand and supply can help manage costs and maintain a balance between supply and demand 

 

What Wow (Nway):  

These are some of the features of GrabFood that stands out among its competitors (With ShopeeFood M’sia launched, here’s the big-name food delivery app showdown of 2021): 

Wide Range of Restaurants: Grab Food has a diverse variety of restaurants of all types of cuisines, and from all kinds of restaurants, whether be fancy food from a 5-Star Restaurant, or a classic tapau from the mamak nearby. 

Scheduled Deliveries: Users get to choose when they want their food to be delivered to them, meaning that instead of the user having to allocate waiting time for their food, they can schedule it and have their food delivered to them at the time that suits them and their schedule.  

GrabRewards: Grab Food’s loyalty program, GrabRewards, gives users the fun of collecting points for every order, which can be used to redeem small rewards and also discounts for their purchases, which is a good way of not only keeping users on their platform, but also pleasing them and encouraging them to use their platform more often.  

 

What Works (Santiago) :  

Below here, are Business Models and features which has helped GrabFood in its success (How Grab Works: Know Grab Business Model And Revenue Resource): 

Partnerships: GrabFood has partnered with many different local restaurants and local chains, which in return has diversified its food delivery choices for its users.  

User-Friendly Interface: The interface’s UI has been implemented in a way where users can automatically start using the app without any guidance or manuals needed, although a walk-in step by step is available if necessary, which makes it easier for users to navigate in apps, as well as restaurants in marketing themselves.  

Promotions and Discounts: GrabFood implements many different forms of promotions and discounts, whether its by using the GrabReward points, or ordering as a group, or just the occasional promotions and delivery fee discounts, which help in attracting new users, and encourage repeat business.  


Resources:  

- GrabFood | Grab PH. (2016). Grab PH. https://www.grab.com/ph/food/

- Yang, M. (2018, December 6). UI UX Case Study — GrabFood. Medium. https://blog.prototypr.io/ui-ux-case-study-grabfood-1063c2569e46

- MyFitnessPal. (2024). MyFitnessPal. Myfitnesspal.com. https://www.myfitnesspal.com/

- Tan, J. (2021, October 8). With ShopeeFood M’sia launched, here’s the big-name food delivery app showdown of 2021. Vulcan Post. https://vulcanpost.com/764944/shopeefood-review-comparison-food-delivery-klang-valley/

- Moteria, D. (n.d.). How Grab Works : Know Grab Business Model And Revenue Resource. ELLUMINATI. https://www.elluminatiinc.com/how-grab-works-business-model-revenue-resources/

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